Stop Testing Ads.
Start Making Money.
The 203-page playbook for running ads that actually make money, even when costs are up, the algorithm just shifted, and every competitor is blaming iOS.
Your ads aren't broken. Your strategy is.
You can feel it. The endless A/B testing. The 7-day workweeks. The Slack pings from clients asking why ROAS dropped, again. You're not a media buyer anymore. You're a panic button.
- 01You spend your day inside Ads Manager pressing the same buttons in different combinations, hoping the algorithm rewards you.
- 02Every drop in performance feels personal, like the platform is out to get you.
- 03You charge for "ad management," but your clients secretly want a strategist. They just don't know how to ask.
- 04You're terrified of AI, automation, and the next iOS update, because deep down you know you're replaceable.
- 05You haven't taken a real weekend off in months. Maybe years.
It's not your fault. Nobody taught you the part that actually matters.
Great ads don't create success. They reveal it.
Today's top media buyers aren't managing ad accounts. They're driving business strategy. They understand offers, economics, branding, positioning, and brand-building, because that's what actually moves the needle. The button-pushers are getting replaced. The strategists are getting paid.
What's inside the book
14 chapters. Zero fluff. Every page earns its place.
You'll have permanently rewired
how you think about ads.
Who this is for. Who it isn't.
- ✓Freelance media buyers tired of being treated like ad-account janitors.
- ✓Agency owners who want to charge strategist fees, not button-pusher fees.
- ✓In-house marketers being asked to do more with less every quarter.
- ✓Entrepreneurs running their own ads who suspect they're missing the bigger picture.
- ✕Anyone looking for a 'one weird trick' to lower CPMs.
- ✕People who believe iOS, AI, or the algorithm is the reason they're not winning.
- ✕Buyers who refuse to learn anything outside Ads Manager.
“This book sits on my desk and I send a copy to every new client.”
★ ★ ★ ★ ★“Landon is one of the very few people I trust when it comes to marketing and strategy. He's a true expert in this space.”Deacon Bradley
★ ★ ★ ★ ★“Landon is my number one pocket tool. I use him anytime I'm getting into paid media.”George Bryant
★ ★ ★ ★ ★“Landon is detailed. There is no fluff, no fillers. You get everything you need and nothing to waste your time.”Matt Connelly
★ ★ ★ ★ ★“No fluff, no gimmicks. Landon breaks down media buying in a way that actually makes you money. His insights are pure gold.”Travis Motley
★ ★ ★ ★ ★“I thought I knew paid ads until I learned from Landon. His approach to strategy, creative, and scaling is next-level.”Federico Anchorena
Landon Poburan
Landon has spent the better part of a decade in the trenches of paid media, buying for ecom brands, info businesses, agencies, and his own portfolio of companies. He doesn't write about theory. He writes about what works on a Tuesday afternoon when CPMs just doubled.
👋 I'm the guy with the beardCanadian Digital Marketing Summit Speaker on Paid Media
Here's everything
you get today.
The book. The bonuses. One price. No upsells, no funnel.
- The Art of Modern Media Buying (203-page book)$27Included
- Free Kindle (KDP) edition of the bookIncluded
- BONUS 1 — The Lead Generation Launch PlanIncludedFrom ad to lead magnet to sales conversation in 5 days.
- BONUS 2 — Boundaries, the bookIncludedAds never sleep, but you should. A practical system for reclaiming your schedule without your campaigns falling apart.
- Learning How To Vet Your Agency (Chapter 10)$3,000Priceless
- Spotting the Offer Problem Ads Can't FixPriceless
- Learning to Run Ads That Actually Make MoneyPriceless
- Total real-world valuePriceless
- Your price today$7
If it doesn't work, I'll refund you, and let you keep the book.
Read it cover to cover. Apply one framework. If 30 days from now you don't think it's worth 10× what you paid, email me and I'll refund every penny. Keep the book. Keep the bonuses. The risk is mine, not yours.
Questions, answered.
I'm just starting out. Will this work for me?+
Yes. If anything, it'll save you years. Most beginners learn the tactics first and never graduate to strategy. This book reverses that order so you start with the part that actually matters.
Is this just about Facebook / Meta ads?+
No. The platforms are interchangeable. The strategy isn't. The frameworks apply whether you're running Meta, TikTok, YouTube, or whatever comes next.
How fast can I read it?+
Most readers finish it in a single 3-hour sit. But most people keep it on their desk and use it as a reference, especially the chapter on creative. It's 203 pages of short chapters with zero filler, designed to be re-read, not skimmed.
What if I'm an experienced buyer already?+
Then you already know that nobody's writing the strategic side of this craft down. This book is that book. It's specifically the one you wish you'd had three years ago.
What about the refund?+
30 days, no questions, keep the book and everything else. You can read the entire thing, email me on day 29 saying 'this wasn't for me,' and I'll refund you in full.
The next 3 hours could change
the next 3 years.
Either you'll be running the ad accounts in 12 months, or you'll be running from them. The difference is one strategic shift. This book is that shift.